Virna Chakardemian Managing Partner & Creative Director at YEPREM

Virna Chakardemian is a creative force behind the international success of YEPREM, the prestigious Lebanese fine jewellery house founded by her father in 1964. Growing up surrounded by craftsmanship and creativity, she developed a passion for design that eventually became her professional calling. With a background in interior design, jewellery design and gemology, Virna brings a distinctive artistic vision to the family business. Alongside her brothers, she has helped transform YEPREM into an internationally recognized luxury brand, celebrated for its bold designs, exceptional craftsmanship and innovative approach to fine jewellery. Her creative direction has helped establish a distinctive identity that combines elegance with individuality, creating statement pieces worn by internationally renowned personalities. Beyond business, Virna represents a modern generation of women who embrace creativity, leadership and family heritage while continuously pushing boundaries. Her journey reflects how passion, vision and dedication can turn a family legacy into a global name in luxury.